Panna is a video cooking resource offering Online Cooking Classes and Video Recipes from award-winning chefs, established in 2012. The brand includes a website, iOS, Android., and Apple TV apps, as well as an Amazon Prime Subscription.
Panna was founded in 2012 as a video cooking magazine for reading on tablet devices by David Ellner. Ellner decided to start the company as a solution to the disconnect he felt lay between his efforts to create dishes from chefs’ cookbooks and how they appeared in the book’s photos. The app was initially funded by a Kickstarter campaign. The first issues contained thirteen to fifteen recipes each, with ten minute videos accompanying each recipe recorded by professional chefs. The first issue was published in September 2012. The company is based in New York, NY.
Recipes come with auto-generated shopping lists for readers to make the dishes themselves. Videos can be downloaded for offline streaming. In 2013, the publication added an “Ask the Chef” section, where readers could ask chefs questions about their recipes. Panna Cooking also offers “Classes.” In a class, one chef delves into a specific type of cuisine and the subscriber gets a package of recipes and cooking tips.
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